Here’s the 3 reasons a physical birthday card trumps an email when it comes to wishing your member ‘Happy Birthday’!

#1 It’s tangible – you hold it in your hands giving it value and trustworthiness. An additional sense is engaged when we receive a piece of post that we don’t get from an email or SMS.

#2 It’s special – it’s rare to get mail these days so it’s more likely to be noticed and celebrated when it arrives (according to a research study, 77% of millennials pay attention to direct mail)!

#3 It makes you feel valued – receiving personalised mail makes the receiver feel important and evokes an emotional response making the receiver more likely to take action e.g. visit your venue (this is why so many not for profits still incorporate mail in their strategy due to the increased response rate when using mail over purely digital communication).