MARKETING TIPS: Feast your eyes...
Why your visuals are the main ingredient in marketing your food & beverage offering!
You’ve heard the expression “A picture is worth a thousand words”, well in today's ultra-visual social media world, snapping killer photos of your food and drinks isn’t just nice to have—it’s essential.
If you've been hesitant to book a shoot due to concerns about cost and logistics, remember: "You eat with your eyes first." Quality images do more than just look good; they make people want to jump into the picture and start tasting.
A pro photographer knows just how to capture the vibe of your dishes in the best light, telling a delicious visual story. This isn’t just about filling seats; it’s about creating a buzz and setting expectations. It's the kind of first impression that gets people talking, sharing, and booking.
Social media platforms like Instagram are where visuals lead to viral sensations. A stunning photo can drive engagement through the roof, transforming your eats and drinks from mere menu items into must-have experiences. And when it comes to consistent quality, nothing beats having a good photographer on speed dial.
- Connect with a photographer you can work with and think about setting up a regular shoot—maybe bi-monthly or quarterly to keep your marketing fresh
- Lighting
is key—before you do the shoot, ideally get the photographer into the venue to see where you can set up to capture the best natural light
- Maximise the opportunity—capture some video content on the day of your shoot to have stills and video options to promote your menu
So, go on, make your dishes the stars they deserve to be. Get snapping, get sharing, and watch as the likes—and the customers—start rolling in.
Food photography by the amazing Andrew Ratter Photography
Like what you see?
Get in touch with our team today
hello@axisiq.com.au or call
02 6652 6652
