Game On!

How your Club can win big with social play...

Have you heard of Competitive Socialisation? It’s a trending term in the hospitality industry, highlighting the shift towards interactive and gamified experiences to engage visitors.

Originally popularised by modern board game cafés and social gaming lounges in the early 2010s, this concept has now found its way into mainstream venues like clubs and pubs.

Appealing to a wide range of demographics, competitive socialisation particularly resonates with Millennials and Gen Zers who seek interactive and memorable experiences. Venues are incorporating activities such as trivia nights, escape rooms, and puzzle challenges to cater to this trend.

For example, C.ex Coffs has introduced puzzle play nights, attracting families, workgroups, and friends to play puzzles against other teams while enjoying a meal and drinks. Other venues across Sydney are embracing Puzzle Hour and even school holiday Puzzle Camps running across multiple days to encourage kids to try their hand at Speed Puzzling! The Epping Club is hosting a World Series of Board Gaming Australian Qualifier event with a chance to win entry to the finals in Las Vegas!



Embracing competitive socialisation can make your venue more appealing, build a loyal community, and create opportunities for social media sharing. We think it's a trend that's here to stay, offering a fun and engaging experience for your patrons.