New Lookbook Released

Apparel that deserves to be seen

The New Edit: Apparel That Works as Hard as Your Team

If you've ever had a staff member ask "what am I supposed to wear?" or scrambled to pull together branded gear before a big event, you'll know that getting your team looking consistent is harder than it should be.

Not because the options aren't out there, but because finding quality apparel that brands up well, fits real people, and doesn't blow the budget takes time most businesses don't have.

That's why we've put together a new apparel lookbook, pulling the best of what's available right now into one easy-to-browse resource.

One range. Every occasion.

This collection was curated for the Australasian market, which means it's designed around real workplaces, real climates, and real people. The range covers everything from everyday tees and singlets through to polos, casual shirts, hoodies, sweatshirts, outdoor and weather apparel, and an extensive headwear range.

Whether you're outfitting front-of-house staff, kitting out a sports team, ordering end-of-year gifts, or building out your branded merch offering, there's something in here that works.

Branding options that actually deliver

A great garment is only half the job. The other half is getting your logo, name, or design onto it in a way that looks professional and lasts. Every piece in this collection is backed by a full in-house branding facility, so you're not choosing between quality and affordability.

Branding options across the range include:

• Embroidery - three-dimensional, eye-catching and built to last through heavy wear.
• Faux Embroidery - the premium embroidered look without the cost or stitch limitations of traditional embroidery.
• Colourflex Transfer - full-colour, flexible and machine washable. Stands up to the test of time.
• Screen Print - simple, sharp and affordable for larger branding areas.
• Digiflex Transfer - direct-to-film full colour printing, personalisation-ready with variable data.

Sustainability built in, not bolted on

For organisations where sustainability matters to staff or customers, this range includes Impact Aware options across several categories. These are products made from recycled materials, natural fibres like organic cotton and bamboo, or sourced from brands that give back to their communities. Look for the Impact Aware icon throughout the lookbook.

Who is this range for?

The short answer: most businesses. This collection works across hospitality, registered clubs, sporting organisations, trades, retail, corporate, health and fitness, events, and more. If your team wears a uniform, represents your brand at events, or you want to put something quality in your members' or customers' hands, this range has you covered.

Browse the lookbook and tell us what catches your eye.

Ready to order or want us to shortlist options for you? Contact the Axis IQ team at hello@axisiq.com.au or call us to talk through what you need.