If you’ve ever brushed off a rep selling ad space in a tourism magazine, you’re not alone. Many Club managers have a 'hard-NO' policy when it comes to paid print features – and in most cases, they’re right to be sceptical. But every now and then a print opportunity comes along that’s worth it and here’s why this concept works:

• Quality matters. This isn’t a flimsy throwaway. It’s a professionally designed, high-end publication that people actually read – and hang onto.
  
  
• Right place, right audience. It’s distributed across the Coffs Coast and major east coast cities like Sydney, Brisbane and Melbourne, targeting both tourists and potential future locals.
  
  
• Massive reach. With 50,000 copies in circulation and strong support from local tourism operators, the advertisers’ messages aren’t getting lost in the mix.
  
  
• Long shelf life. It’s packed with a full 12-month events calendar, meaning people keep it for reference - not just a one-and-done flip.