Print in focus
Destination still worth it
We love the latest print job we produced for City of Coffs Harbour – Coffs Coast: Place of Plenty destination tourism magazine! And we love it for a few key reasons…
If you’ve ever brushed off a rep selling ad space in a tourism magazine, you’re not alone. Many Club managers have a 'hard-NO' policy when it comes to paid print features – and in most cases, they’re right to be sceptical. But every now and then a print opportunity comes along that’s worth it and here’s why this concept works:
- Quality matters. This isn’t a flimsy throwaway. It’s a professionally designed, high-end publication that people actually read – and hang onto.
- Right place, right audience. It’s distributed across the Coffs Coast and major east coast cities like Sydney, Brisbane and Melbourne, targeting both tourists and potential future locals.
- Massive reach. With 50,000 copies in circulation and strong support from local tourism operators, the advertisers’ messages aren’t getting lost in the mix.
- Long shelf life. It’s packed with a full 12-month events calendar, meaning people keep it for reference - not just a one-and-done flip.
A local destination magazine like this will increase your Club’s visibility and promote its unique offerings to a broader audience, building brand awareness, boosting your Club’s reputation and increasing membership and visitation rates.
Not to mention the opportunities to cross-promote with other businesses and strengthen regional tourism – a win-win in our book!
So next time a tourism rep comes knocking, don’t dismiss it out of hand. Ask the right questions – circulation, audience, distribution points, quality – and consider whether this might be one of the rare print ads that actually works.
WHY PRINT STILL MATTERS...
We get it – print can feel like a big spend in a digital-first world.
But when it’s part of a smart, multi-channel campaign, the right print still pulls its weight.
IT GETS NOTICED
Print cuts through digital
noise. It grabs attention
and holds it.
IT BUILDS TRUST
Tangible, high-quality
materials add credibility and
make your brand feel real.
IT STICKS AROUND
People keep print. It lingers
longer than an email or
social post.
Need print that packs a punch? Get in touch TODAY!
(02) 6652 6652 hello@axisiq.com.au
