Website case study

Club Urunga, Urunga

From no web presence at all to a true digital home for a much-loved coastal club!

Until recently, Club Urunga – a friendly, down-to-earth bowlo on the NSW Mid North Coast - didn’t have a website.

No homepage. No menu online. No event info.

Local members knew where to find the Club, but for visitors and younger audiences, it was basically invisible.

If you’re a regular reader of The Spin, you would have heard us say “your website is literally the ONLY piece of digital real estate that you own”. So we always love the opportunity to bring a Club online with a smashing new website!

Here’s what we worked on with Club Urunga….

WHAT THEY NEEDED

Starting from scratch, and with an urgent need to get online asap, we helped the Club confirm a brief for the new site. It needed to be:

• Simple to navigate and cover all the details of what’s happening in the Club
• Clear for both locals and tourists
• Feel authentic – no stock imagery or stiff photos. And it should feel like a website from a coastal venue with clean lines, bright, and in a beachy palette.
  

WHAT WE DELIVERED

We designed and built a site from scratch that does the basics beautifully – then layers in a few thoughtful extras:

• A friendly, informative homepage that puts the Club’s personality front and centre
• Clean ‘What’s On’ schedule that reflects their weekly rhythm of members promos, raffles, bingo, and live music
• Catering and Bar pages that showcase the East Garden Restaurant, the bar, play area, and courtesy bus — all in the tone a local would actually use
• Custom icons and subtle animations to keep the experience light, not flashy
• A mobile-friendly website that is fully customisable should there be some info or content that would be better displayed on mobile vs desktop and vice versa.
  

"The Axis IQ Team were incredible to work with,making the whole process so easy for us. They really understand Clubs too. It was a great "

We LOVE hosting our clients’ websites in the cloud for that added peace of mind, security and optimal performance!

If your website needs a shake-up, (or you don’t have one and you need one!) reach out to our team today. We have a range of options including pay-as-you-go packages.

Call 02 6652 6652.